As we learned in our first blog post of 2020, the past year saw a lot of change in the labor market. From a record-low unemployment rate to wage stagnation to the expansion of Amazon, a lot happened in 2019.
We shared data from Talroo Insights™, our award-winning business intelligence tool, that showed what positions job seekers were looking for, and who employers were looking to hire, nationwide. Talroo has access to billions of job seeker queries each month, plus millions of live jobs. This means we have a treasure trove of data to see how the economy, time of year, and labor market news is affecting what job seekers are looking for – and why. Stay tuned for more cities in 2020.
Let’s take a look into the local trends of our neighbor to the southeast, Houston. The nation’s 4th largest city accounts for over 26 million monthly job searches on Talroo’s network. The top 10 most popular job seeker searches in Houston were similar to the US as a whole.
THE TOP 10 SEARCHED INDUSTRIES IN HOUSTON
Like the nationwide trend, warehouse is on top in Houston. With Amazon expanding its logistics business, warehouse work looks to be a better alternative than the gig economy.
MOST POPULAR JOB SEEKER SEARCHES
Job seekers are looking for those high-volume major categories like warehouse, customer service, retail, and admin, as well as a few companies by name like Walmart and Frito Lay. In late 2018, a new Amazon fulfillment center changed the logistics game in Houston and helped bring 1-day ordering to the area.
It’s not surprising to see some healthcare topping the list, since Houston is known for its booming healthcare market and world-class hospital systems. The prevalence of logistic and facilities hiring mirrors the national trends.
WHERE ARE JOB SEEKERS COMING FROM?
While most job seekers are of course from Houston, there’s also interest from people in Seattle, the Bay Area, and the east coast. Looks like high cost of living and cold winters are drawing people to the sun belt. Talroo Insights™ can help you identify job seekers in other areas who are specifically inclined to think about Houston as a work destination.
Want a deeper dive into Houston labor market trends, or any other geographic area? Keep up with Talroo’s Insights™ dashboard. Functionality includes job campaign performance metrics, bidding intelligence, talent supply data, and more. These numbers can tell customers how people are finding their jobs, where the talent is living and searching, and what companies are competing for the same talent – helping the customer spend budget more efficiently and stand out in a tight labor market.
Reach out using the button above to learn more about Insights™ or our other products. And stay tuned to the Talroo blog for more trends and stats in the new year!